The promotional campaign for the Montepulciano d'Abruzzo, a pleasure of the Abruzzo Region, has been launched in Europe. The Abruzzo par excellence wine obtains an international profile. Its superior quality and its origin, that tells the best made in Italy are its main characteristics.

The campaign for the Montepulciano d'Abruzzo is present on the most appreciated magazines and on the most popular websites.

The Montepulciano d'Abruzzo campaign is present on the main prestigious Scandinavian, English and German magazines about wine, travel and tourism. It's important to mention the english-language magazine Wine Spectator and other prestigious magazines such as Decanter, Vinum, The Times Magazine, Falstaff, National Geographic and Scanorama.

Montepulciano d'Abruzzo will be also the protagonist online, on the information websites and on the websites concerning wine and leisure such as the websites of Decanter and Telegraph websites in the United Kingdom and Traveltalk.de and Fvw.de in Germany.

The web campaign for the Montepulciano d'Abruzzo, launched togheter with the Italian one, expresses the communication strategy in a very suggestive and impressive way. It invites the million web users of the top European websites to discover the Montepulciano d'Abruzzo and to visit the Consorzio di Tutela dei vini d'Abruzzo website.